World of Wonder

WeightWatchers launched the World of Wonder pop-up carnival, where a passion for food and the WW lifestyle was showcased through interactive games and engaging activities. TikTok creators shared their app-developed recipes developed for the WW app, emphasizing that enjoying tempting activities, like carnivals, is possible while following the WW program. 

The event aimed to create positive associations and attract new audiences. Every aspect was made photo-worthy, ensuring guests could capture and share memorable moments, further amplifying the impact of the WW message.

Escape to Upstate

WW hosted the ultimate 3-day Fall getaway, uniting a select group of influencers in Upstate New York. 

Centered around food, the carefully crafted experience also prioritized community, wellness, and the natural beauty of the outdoors. The program of the weekend was carefully curated around the key pillars of the brand and highly personalized to each guest resulting in unique itinerary planning and gifting. Developed around the same pillars, the many activities were merging fun games and educational touchpoint.

Influencers explored the property, capturing content and sharing with their combined audience of over 2 million followers post-event.

Avalanche House

During the annual Formula E races in Brooklyn, Ava Labs hosted a 1,000-person, two-day summit to share the vibrant spirit of New York City to their participants from around the globe.

The event transformed a white-box space into a true block party, featuring live panel discussions indoors and a range of attractions outdoors, including food trucks, "Taste of New York" stalls, live music, race car simulators, an NFT Art Gallery, and a race-themed photo booth.

Dream It Real Bus

The Coach Foundation is launching its Dream It Real initiative podcast, a series of inspirational conversations where members of the Coach family share how they dream it real, focusing on authenticity, courage and community.

To push the initiative further, Coach is taking its podcast on the road. The Dream It Real Bus toured around NYC, welcoming visitors to step inside, learn about the podcast and record their dream.

Kingsmen Suite

Kingsmen Creatives is known for its broad range of action in the Experiential Design world along with its continuous research for new challenges.

For its Suite at the Formula 1 Singapore Grand Prix, 2018 edition, Kingsmen make a statement of its determination and confidence to conquer a new design experience, to take a new direction through a minimalist and geometrical design approach.

Beer Garden

The 9th Green of the SMBC Golf Tournament in Singapore was offering a Beer Garden for a relaxing time under the shade with a perfect view on the golf course.