New Balance Test Run

Experience the future of running through New Balance's Test Run program at NYRR. Meticulously designed for an unparalleled user experience, this setup invites runners to put the latest key running shoes to the test before making a purchase. The area is adopting a modular approach with movable carts serving as eye-catching displays, and benches cleverly doubling as storage for an adaptable setup. Complete with bright features like light boxes and a dynamic ticker, this immersive experience redefines how to engage with running footwear.

She’s Next in Fashion

In conjunction with the New York Fashion Week, Visa is partnering with Bustle in supporting Women’s owned Small Businesses by launching a pop-up store highlighting 50 brands!

From beauty to Accessories to Clothing items, this photo-worthy store has it all! It also emphasizes on community and encourages interactions with lounges sprinkled throughout the space and a Small Biz Spotlight area where brands can interact with visitors and introduce them to their wonderful products.

Moose Knuckles Urban Glacier

“ENGINEERED FOR THE TUNDRA, DESIGNED FOR THE CITY”

The Vancouver Moose Knuckle Pop-Up store immerses the visitor in a dramatic spatial gradient: from vast tundra on one side of the Skybridge that transforms through the tunnel into the urban city. This approach merges the sleek aesthetic of metal and urban lines with the organic shapes of nature. 

With the use of storytelling through color, displays, and nods to natural and city-inspired textures/materials, consumers see the visible transition from one side of the SkyBridge to the next. The journey can be take in either direction, shifting their experience. 

#DisneyxHaringxCoach

A special collection celebrating two American icons and their shared love for the famous mouse.

Art is for everyone, and it is coming to you with Pop-ups and Store Activation across Asia – including a bespoke Outpost in Taiwan and disruptive Roving Activation in Singapore.

CitySole

Coach launches CitySole, a sneaker platform emphasizing on their light weight, flexibility and comfort.

The introduction of this sneaker line was supported by bespoke pop-ups in North America and Store Amplification worldwide across the brand’s retail and outlet channels.

Horse & Carriage - Bespoke

A brand code becomes a motif becomes a collection.

The Horse & Carriage print took over the world through windows, store activations and pop-ups across Asia ; including three bespoke locations where the horses and the carriages came to life!

Chanel Empowered

The Chanel store on 57th Street is re-thinking the shopping experience with an engaging space promoting the brand’s lines through the its core values and Coco’s persona.

This Store Design project is part of a Capstone research exploring the opportunity to create spaces where the new generation can come and find relevance in historic monolithic brands by infusing museum design methods in the boutique environment.